SEARCH STRUCTURE
Product and collection copy, page hierarchy, metadata, internal linking and structured data help the catalog communicate clearly.
CMC ORGANIC / CLIENT STORY 01 / CALIFORNIA
454 BAGS
From the grow room.
To the whole brand.
Photography, social media, ecommerce, SEO and advertising. A long-term creative and marketing relationship with the people behind the post-harvest supplies.
EXPLORE THE WORK
IN THE FIELD / PHOTOGRAPHY BY JIM HADLEY01 / THE RELATIONSHIPONE BRAND.
ONE BRAND.
A LOT OF MOVING PARTS.
454 Bags is a California-based supplier brand serving growers and post-harvest teams. The work reaches well beyond a single website or a set of product photos.
CMC’s role connects the visual identity customers see with the information and experiences they use: original photography, educational content, social media, advertising, a Shopify storefront and the ongoing marketing work around them.
WORKING TOGETHER SINCE OCTOBER 2022
- ROLE
- Creative production, web development & full marketing
- SCOPE
- Photography / Video / Social media / Website / SEO / Advertising / Content
- CLIENT
- 454 Bags · California
454 Bags / SEO results
317 top-three rankings. Real search visibility.
A long-term SEO partnership built around the searches growers and suppliers actually make. 652 tracked keywords rank in Google’s top 10.
- Keywords in the top 3
- 317
- Keywords in the top 10
- 652
- Keywords in the top 20
- 837
- Keywords in the top 100
- 1,091
RESULTS / VERIFIED GROWTH
THE WORK. THE MOMENTUM.
Working together since October 2022. A selection of recent, source-backed results from the ongoing relationship: actual Google Search performance, business growth and organic ranking visibility.
Sources & measurement periods
Google Search figures come from the September 2025 and September 2026 Search Console monthly performance emails, delivered October 7, 2025 and October 5, 2026. Growth is approximate because Google rounds the email totals. Sales and orders compare January 1–September 30, 2026 with the same period in 2025 across all Shopify sales channels. Semrush compares September 15 snapshots in its US desktop database. These reporting windows are not the full October 2022–present engagement.
These are business and search outcomes observed during the relationship, not a claim that any single campaign or service caused all growth. Product demand, operations and other business factors also contribute.
02 / PHOTOGRAPHY & FIELD WORKKNOW THE PRODUCT.
KNOW THE PRODUCT.
GET INTO ITS WORLD.
Product studies, packaging in use, cultivation details and farm visits. The photography gives the brand a library of its own, with material that can travel from the website to educational content and social campaigns.
03 / WEBSITE & ECOMMERCEBUILT AROUND
BUILT AROUND
HOW GROWERS SHOP.
A supplier catalog needs clear product differences, useful specifications and a direct route to the right format. The website work brings product education and shopping into the same experience.
THE DETAILS DO THE WORK.
Custom navigation, product and collection layouts, search, cart and supporting pages. Product photography, quantities, specifications and related supplies help the catalog make sense at every step.
VISIT 454 BAGS05 / SEO & EDUCATIONAL CONTENTBE USEFUL.
BE USEFUL.
BE FOUND.
The search work starts with the questions growers actually ask. Drying, curing, storage, moisture and post-harvest handling create a natural connection between useful education and the products that support the process.
GROWER EDUCATION
Articles and visual content turn product knowledge into practical explanations, with relevant links back to the supplies.
ONGOING DEVELOPMENT
Technical improvements, content updates, outreach and reporting support the work as the catalog and business evolve.
06 / BEYOND THE STOREFRONTTHE WORK BEHIND
THE WORK BEHIND
THE WORK.
As the relationship has grown, the work has extended into tools and operational experiences. These projects connect the marketing side of the brand with how the business runs.
TRIM TRACKER
A custom grow and trim tracking project, with interfaces for intake, team activity, strains and production reporting.
JOURNEY TRACKER
A reporting interface for exploring visitor sources and paths through the storefront.
TRADE & CUSTOMER EXPERIENCE
Work on a dropship ordering experience, customer guidance, storefront localization and the supporting flows around the catalog.
PHOTOGRAPHY. CONTENT. COMMERCE. ONE CONNECTED RELATIONSHIP.
LET’S BUILD
YOUR NEXT CHAPTER.
Bring the product, the people and the purpose. We’ll help turn them into work that feels like your brand.
START A PROJECTBACK TO ALL WORK
A BRAND THAT
KEEPS SHOWING UP.
Social media was part of the 454 relationship: product-led posts, educational content, photography, campaign creative and short-form video. The work gives the channels a consistent voice while keeping the products and the grower’s world in view.
CONTENT WITH A PURPOSE.
The content mix brings together product use, practical grower education and scenes from the industry. Original photographs become campaign assets, while copy connects the visual to a useful idea or product story.
FROM POSTS TO CAMPAIGNS.
Advertising and broader marketing support sit alongside the organic social work. Product launches, seasonal promotions and educational themes give the creative a clear direction across the brand’s channels.
SELECTED ARCHIVE WORK / PACKAGING AND OFFERS MAY HAVE CHANGED