SELECTED WORK / RETAIL

Prestige Vape & Smoke

A closer look. A stronger first impression.

A storefront has a story before anyone steps inside. For Prestige Vape & Smoke, CMC paired original retail photography with website work, documenting the identity, displays and details that make the shop its own.

CMC’S ROLE / PHOTOGRAPHY · WEBSITE

Prestige Vape & Smoke storefront signage

01 / THE STOREFRONT

Start at the front door.

The signage, windows and entrance give the business a recognizable face. These photographs keep that physical identity at the center of the project, with the blue lettering and reflected daylight carrying through the series.

Blue storefront lettering at the entrance

Window signage and reflections outside Prestige

02 / INSIDE THE SHOP

The space. The selection. The details.

Glass cabinets, illuminated shelves and rows of merchandise tell the next part of the story. Wider compositions show how the displays fit together; tighter frames bring out the materials, shapes and color within them.

Accessories arranged inside a glass cabinet

Glass pieces photographed through the cabinet

Countertop accessories in the retail display

03 / PRODUCT DETAILS

Find the rhythm in a busy shelf.

Repeated packaging, bold color and selective focus turn crowded displays into individual compositions. The photographs move from a wider view of the range to the details a visitor notices at the counter.

E-liquid bottles in a repeating shelf composition

Product packaging arranged along the shelf

Juice Head bottles photographed in a row

04 / MATERIAL & LIGHT

A different pace. A warmer corner.

The cigar displays introduce wood, paper and warmer light. Including these quieter compositions gives the collection more variety while keeping the photographs grounded in the actual store.

Cigar box detail in warm display lighting

05 / WEBSITE WORK

Bring the shop onto the screen.

CMC’s work for Prestige included the website as well as photography. Together, those services connect the business’s physical setting with its online presentation: recognizable storefront imagery, a closer look at the retail environment and a collection of original photographs to draw from.