STRUCTURED PRODUCT DATA
COA-based product fields organize cannabinoid and terpene information where applicable, giving the templates consistent places to display the details.
CMC ORGANIC / CLIENT STORY 03 / TEXAS
TAYCO FARMS
Texas roots. A clearer way to find your fit.
Original photography, a rebuilt Shopify experience, search-focused content and a campaign that helps people explore the range. A connected body of work for a Texas CBD brand with a personality of its own.
EXPLORE THE WORK
TEXAS BRAND / PHOTOGRAPHY BY JIM HADLEY01 / THE RELATIONSHIP
ROOTED IN TEXAS. BUILT FOR DISCOVERY.
Tayco Farms brings a range of CBD formats into one brand. The work makes that range easier to understand, while keeping the local character and product personality visible.
Give the brand a recognizable look. Give every product a clear place in the story.
CMC’s work connects the visual material with the experience around it: photography, page design, product information, educational content and customer follow-up. Each part helps carry the brand beyond the first visit.
- CLIENT
- Tayco Farms · Crosby, Texas
- SCOPE
- Photography / Shopify development / SEO / Educational content / Campaigns / Email
- FOCUS
- Product discovery, local identity and a consistent customer experience
02 / WEBSITE & ECOMMERCE
A WHOLE STOREFRONT. ONE BRAND VOICE.
The redesign carries Tayco’s identity through the full shopping experience: desktop and mobile navigation, product pages, collections, editorial content and the supporting pages people use along the way.
MAKE THE RANGE EASY TO EXPLORE.
Visual menus and clear collection paths help customers find their way into the catalog. The same design language continues through search, cart, account, About and Contact pages.
PAY ATTENTION TO THE SMALL SCREENS.
Mobile navigation, product layouts, review presentation and branded chat bring the supporting details into the redesign. The experience needs to hold together wherever someone enters.
VISIT TAYCO FARMS03 / PRODUCT INFORMATION
LET THE DETAILS DO THEIR JOB.
A good product page makes room for the information people need. The Tayco work brings product data, supporting content and visual hierarchy together so the catalog is easier to navigate and compare.
PURPOSEFUL TEMPLATES
Product and collection layouts give each format room for the right information, with photography, descriptions and supporting details arranged as one experience.
SEARCH-READY FOUNDATIONS
Structured data, page headings and metadata support the visible content. The technical work helps the site communicate what each page is about.
04 / ORIGINAL PHOTOGRAPHY
THE PRODUCT. THE TEXTURE. THE TEXAS IN IT.
Close product studies and branded details give Tayco a visual identity beyond catalog cutouts. Coffee, packaging and texture create material for the storefront, editorial content and campaigns.
05 / SEO & EDUCATIONAL CONTENT
LOCAL ROOTS. USEFUL ANSWERS.
The search work connects Tayco’s Texas identity with useful product education. Houston-area and Texas relevance sit alongside clear explanations of the range and the questions people bring to it.
LOCAL RELEVANCE
Location-aware page copy and search metadata keep the connection to Crosby, Houston and Texas visible across the site.
EDUCATION THAT CONNECTS
Educational articles and product content give visitors more context, with relevant links that connect the learning experience to the catalog.
A BROADER SEARCH FOUNDATION
Spanish metadata, technical SEO and image optimization extend the work beyond page copy. The aim is a clear, accessible site that can keep growing.
06 / FIND YOUR TAYCO
A BETTER PLACE TO START.
“Find Your Tayco” turns a broad range into a simple starting point. The campaign introduces four CBD formats and gives visitors a way to compare them by preference and how they are used.
TINCTURESGUMMIESCHOCOLATETOPICALS
THE LANDING PAGE
A dedicated comparison page introduces the formats, explains their differences and connects each one to the relevant products.
THE FOLLOW-UP
Email capture and campaign follow-up extend the experience beyond the landing page, giving interested visitors a way to return to the comparison.
THE MESSAGE
Clear, preference-led language keeps the focus on format and product information, with a consistent voice from the first headline to the next step.
PHOTOGRAPHY / COMMERCE / CONTENT / CAMPAIGNS
GIVE YOUR BRAND ROOM TO GROW.
From original images to the pages and campaigns around them. Let’s build a customer experience that feels like your brand.
START A PROJECTBACK TO ALL WORK
