CMC ORGANICCreative work. Clear direction.

CMC ORGANIC / CLIENT STORY 04 / TEXAS

HAPPY HEMP CO

A local personality. A whole world of creative.

Web design, SEO, original photography, social content and clothing design for Happy Hemp Co, alongside creative and marketing work for its sister brand, Morning Dew Farms. A connected body of work across a Texas retail brand and the products behind it.

EXPLORE THE WORK
Happy Hemp Co retail interior with its wall logo reflected on the counterHAPPY HEMP CO / PHOTOGRAPHY BY JIM HADLEY
01 / THE RELATIONSHIP

MAKE THE BRAND FEEL LIKE A PLACE.

Two sister brands, with a connected creative story. Happy Hemp Co brought the retail experience; Morning Dew Farms brought its own product identity. The work spanned both brands, from photography and website creative to marketing content.

From the counter to the screen. From the product image to the shirt.

Morning Dew Farms is Happy Hemp Co’s sister brand, and Jim’s work extended across both. Retail photography, product studies, website creative and social campaigns connected the Happy Hemp store experience with Morning Dew Farms’ product identity.

CLIENT
Happy Hemp Co & sister brand Morning Dew Farms · Texas
SCOPE
Web design / SEO / Photography / Social media / Marketing / Clothing design
FOCUS
A recognizable brand across retail, digital and everyday life
02 / WEB DESIGN & SEO

BRING THE SHOP INTO THE SCREEN.

Web design and SEO gave the visual work a home. Retail and product photography, campaign graphics and search-focused content helped connect the brand’s personality with the information visitors came to find.

Website creative archive / Cultivation image and Morning Dew Farms branding

A VISUAL LIBRARY WITH A PURPOSE.

The website archive includes homepage graphics, About imagery, product previews, blog covers and wholesale banners. Each asset gives a different part of the experience its own visual material while staying connected to the brand.

MAKE THE CONTENT DISCOVERABLE.

SEO work accompanied the design and photography. Product information and editorial content give the site more ways to explain the range and answer the questions behind a search.

SELECTED HISTORICAL WORK / ORIGINAL PROJECT ARCHIVE

03 / ORIGINAL PHOTOGRAPHY

THE PLACE. THE PRODUCTS. THE DETAILS.

Warm Happy Hemp Co retail scenes sit alongside product studies, including work for its sister brand, Morning Dew Farms. The photography archive shows both the environment customers walked into and the products presented online.

Retail photography / Texture and warm light
Retail photography / Color on the shelf
Retail photography / Tincture display
Product photography / Flower and packaging
Product photography / Beverage study
Product photography / Tejas Tonic
04 / SOCIAL MEDIA & MARKETING

ONE SHOOT. MORE WAYS TO SHOW UP.

Photography became the raw material for marketing across Happy Hemp Co and Morning Dew Farms. Product introductions, seasonal creative and retail messaging connected the sister brands while giving each campaign its own personality.

Social creative / Product introduction
Social creative / Summer Harvest
Social creative / In-store and online campaign

CREATIVE DIRECTION

Color, typography and product imagery connect the campaign work with the website. The layouts give each message room to stand out.

CONTENT PRODUCTION

Original photography and designed social assets turn the product range into a reusable bank of content for ongoing marketing.

A CONNECTED PRESENCE

Web, search and social were part of the same marketing scope, helping the brand carry its personality across the places customers encountered it.

ARCHIVED CAMPAIGN CREATIVE / OFFERS AND PRODUCT RANGE REFLECT THE ORIGINAL WORK

Clothing design

A BRAND PEOPLE CAN WEAR.

Clothing design extended the Happy Hemp Co work beyond digital content. It brought the brand into a physical format, adding another way for its identity to live outside the store.

PART OF THE FULL CREATIVE SCOPE

On screen. In store. Out in the world.

The same creative eye, applied to a different canvas.

Apparel belongs in the story alongside the website, photography and marketing. It shows the breadth of the relationship: working with the brand across the things people see, use and wear.

WEB / SEARCH / PHOTOGRAPHY / MARKETING / APPAREL

LET’S BUILD THE WHOLE PICTURE.

A website, a campaign, a visual library—or a creative partner to connect it all. Let’s give your brand a presence people remember.

START A PROJECTBACK TO ALL WORK