PERFECT HARVEST
The broader cultivation relationship and website work provide the context: people, growing environments and a close understanding of the product.
CMC ORGANIC / CLIENT STORY 05 / CULTIVATION ROOTS
PERFECT HARVEST
MAMA J’S / CHEEF
Know the plant. Tell the story.
A formative chapter in Jim Hadley’s work: cultivation, photography and a wider marketing role across Perfect Harvest, Mama J’s and Cheef. Websites, SEO, social media and advertising grew from firsthand experience with the people and products behind the brands.
EXPLORE THE WORK
PERFECT HARVEST ARCHIVE / PHOTOGRAPHY BY JIM HADLEY01 / THE ROOTS
THE EXPERIENCE CAME FIRST.
Before CMC Organic, there was work with the plant. Jim’s experience in cultivation, harvesting and trimming with Perfect Harvest and Mama J’s helped shape the way he approached photography and marketing.
An eye for the image. An understanding of what went into it.
This relationship connects the early cultivation chapter with the creative work that followed. The photographs document the environment, the plant and the finished product. The marketing work gave that material a place across websites, search, social and advertising.
- BRANDS
- Perfect Harvest / Mama J’s / Cheef
- SCOPE
- Websites / Photography / Social media / SEO / Advertising / Marketing
- ARCHIVE
- Selected historical work, including the 2021 photography collection
02 / THE BRAND FAMILY
CONNECTED WORK. DISTINCT IDENTITIES.
Perfect Harvest, Mama J’s and Cheef belong together in the story of the work. Each needed its own presentation, with shared cultivation knowledge informing the way the products were photographed and communicated.
MAMA J’S
Flower, concentrates and branded product photography sit alongside website, social and marketing work for Mama J’s.
CHEEF
Packaged product studies bring Cheef’s colorful identity into focus, supported by website and marketing work within the wider relationship.
03 / ORIGINAL PHOTOGRAPHY
FROM LIVING PLANT TO FINISHED PRODUCT.
A visual archive built around the real work: flower portraits, harvested material, concentrates and packaged products. The photographs make room for texture and detail while giving each brand a recognizable presence.
04 / WEBSITES & SEO
GIVE THE WORK A DIGITAL HOME.
Website and SEO work formed part of the wider scope for Perfect Harvest, Mama J’s and Cheef. Original photography supplied the visual material; clear content gave visitors a way to understand the brands and their products.
BRAND WEBSITES
Website work brought the brand identity, product imagery and information into a shared customer experience.
SEARCH CONTENT
SEO connected the content work with the questions people searched for, giving the brands a foundation beyond their social channels.
ORIGINAL VISUAL MATERIAL
The website photography and strain-image archives supplied real product imagery for the digital work, keeping the visuals connected to the actual plants and products.
05 / SOCIAL MEDIA & ADVERTISING
KEEP THE STORY MOVING.
The scope extended through social media, advertising and full marketing support. Product studies and seasonal photography supplied the creative material for communicating the brands beyond their websites.
CONTENT WITH A POINT OF VIEW.
The same product could be photographed for detail, packaging or a seasonal idea. That range gave the marketing work different ways to introduce the brand without relying on the same image every time.
CREATIVE ACROSS CHANNELS.
Social media and advertising sat alongside the website and SEO scope. The work connected what the brands looked like with how their products were presented to an audience.
CULTIVATION KNOWLEDGE / PHOTOGRAPHY / DIGITAL MARKETING
GOOD WORK STARTS WITH UNDERSTANDING.
Bring the people, the product and the story together. Let’s build a visual and digital presence that understands your business from the inside.
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